22.5.2025

EVs Take 97.4% Share In Norway — Tesla Model Y Best Seller

Tesla Model Y leads Norway’s record-breaking EV sales in April 2025

EVs Take 97.4% Share In Norway — Tesla Model Y Best Seller

The April auto market saw plugin EVs take a 97.4% share in Norway, up from 91.0% year-on-year. Battery electric vehicles (BEVs) alone accounted for 97.0% of all new car registrations, with diesels taking half of the remainder and three times the share of plugin hybrids (PHEVs). Total new passenger vehicle registrations for the month reached 11,286 units, a slight increase of 0.4% compared to April 2024. The Tesla Model Y was the best-selling vehicle.

April’s EV sales included 97.0% BEVs and 0.5% PHEVs, compared with 89.4% and 1.6% respectively in April 2024. While not quite a record for combined plugins (97.5% in September 2024), it marks a new record for BEVs—largely driven by new tax policies that discourage all other powertrains.

However, the tax design has caused unintended side effects. Specifically, HEVs (0.9%) and combustion-only vehicles (1.7%) now significantly outpace PHEVs (0.5%). Diesel alone (1.5%) accounts for three times the PHEV market share, raising concerns about the logic and fairness of current policy frameworks.

Top Sellers in April

  • Tesla Model Y: 866 units
  • Volkswagen ID. Buzz: 811 units
  • Volkswagen ID.4: 700 units

Volkswagen Group had five of the top ten best-sellers and eight of the top 20. Several models, including the ID. Buzz, ID.3, and ID.7, achieved their personal best volumes.

New top 20 entries included:

  • BYD Sealion: 230 units, 14th place
  • Citroen e-C3: 173 units, 18th place

The e-C3’s strong performance (3981 mm long) indicates that affordable A/B segment BEVs are well-suited for Scandinavia, echoing the past success of compact EVs like the Think City and Mitsubishi i-MiEV.

Market Movements

  • Renault 5 has yet to make an impact in Norway but is expected to ramp up soon.
  • Hyundai Inster dipped in April (48 units), likely due to shipping delays.
  • Xpeng G6 and G9 crossed 300 units combined for the first time, with the G6 leading.
  • Zeekr 7X launched with 4 units; Zeekr X climbed to 70 units.
  • New Ford Puma BEV debuted with 9 units; features a 42.6 kWh battery and 347 km WLTP range.

Outlook for 2025

There’s optimism that 2025 may return to stronger EV sales volumes, now that more affordable models are arriving. However, the broader economy remains volatile:

  • GDP in Q4 2024 was down -0.3% YoY (vs +3.7% in Q3)
  • Interest rates have held steady at 4.5% since December 2023
  • Inflation is down slightly to 2.5%
  • Manufacturing PMI fell to 46.1 in April (from 50.6 in March)

Watch closely for policy updates, especially around diesel and HEV taxation, and the continued rollout of compact, cost-effective BEVs.